Two days. A unique experience. Pure adrenaline.
The BMW Winter Technic Drive 2025 takes you to the fascinating Ötztal glacier world at over 2,500 m above sea level. In this impressive setting, ideal conditions await you to experience the latest BMW xDrive models in challenging winter conditions. Your driving skills will be put to the test at a selection of spectacular drift stations on snow and off-road passages in alpine terrain.
Accommodation in the luxurious 5-star hotel Das Central – Alpin. Luxury. Life. Here you will not only be offered exclusive moments, but also culinary highlights.
Experience BMW innovation, performance and precision in person behind the wheel.
The following BMW models can be tested:
BMW M Power: BMW M5, BMW XM, BMW M135, BMW M760e
BMW i models: BMW iX, BMW i7
Off-road experience: BMW X3, BMW XM
and many other highlights of the BMW model diversity
*Subject to changes to the vehicle fleet
PROGRAM – DAY 1
until 11:30 am: Individual arrival
11:30 am – 01:00 pm: Lunch
01:00 pm – 05:30 pm: Driving program PART 1 (3 stations)
05:30 pm: Return to the hotel & special surprise
06:00 pm – 08:15 pm: Time for wellness
8:15 pm: Exclusive 5-course-dinner
PROGRAM – DAY 2
until 08:15: Breakfast
08:15 – 12:45: Driving program PART 2 (3 stations)
12:45 – 14:00: Return to the hotel & lunch
14:00: Individual departure
*subject to change
BMW X3 30e xDrive: Fuel consumption, combined WLTP in l/100 km: 3.3-2.8; CO2 emissions, combined WLTP in g/km: 76-64; electric consumption, combined WLTP in kWh/100 km: 16.7-15.9; electric range, WLTP in km: 80-88.
BMW XM 50e: Energy consumption, combined WLTP in l/100 km: 1.6-1.4; CO2 emissions, combined WLTP in g/km: 37-31; energy consumption, combined WLTP in kWh/100 km: 32-31.3; electric range, WLTP in km: 80-85.
Be prepared for driving dynamics that will give you goose bumps.
Single person (1 driving participant) – Price: € 990
Single person with companion (1 driving participant) – Price: € 1,490
*Companions are excluded from the active program. Please note which services are included in the package for companions.
If you have any questions about the event, please contact: event_support@bmwgroup.at
Important Information
- The ticket price includes full catering during the event, one overnight stay at the 5-star hotel Das Central, and participation in the exclusive driving experience program.
- The ticket is valid per person – companions are welcome to join. Please note that the companion cannot participate in the driving program. The companion ticket is priced at EUR 500.00 incl. VAT and includes the following services: access to the wellness area, coffee break, two lunches, a 5-course dinner in the evening, and one overnight stay in a double room. To book this option, please select the ticket “Slot X – one active driver + one companion.” It is not possible to book or register a companion after the initial ticket purchase.
- The local tourism tax of EUR 5.00 per person/night must be paid directly at the hotel.
- If you wish to extend your stay, you may book an additional night directly with Hotel Das Central. Please note that booking and payment of any extra nights must be handled exclusively through the hotel. Availability and applicable rates are subject to the hotel’s current offer. We recommend contacting the hotel in advance: Reception team: info@central-soelden.com
- Please note: The number of slots is strictly limited. Cancellations are not permitted.
- The event will take place regardless of weather conditions.
- Participants must be at least 21 years of age and hold a valid driver’s license for passenger vehicles. Before the start of the event, all participants are required to sign a liability waiver.
Information on data protection
The personal data you provide will be processed for the purpose of organizing and conducting the above-mentioned event. In this context, your data may be passed on to participating service providers, such as the hotel hosting the event or an agency commissioned by BMW, if this is necessary for the event to take place.
Further information on the processing of your personal data by BMW Austria GmbH, in particular for the purposes of general customer service and your rights as a data subject, can be found in BMW’s data protection information (https://www.bmw.at/datenschutz).